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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. This may use different kinds of search like images, wallpapers, education, movies, local search etc. Search engines look for sites that employ these techniques in order to remove them from their indices. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Page Rank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher Page Rank page is more likely to be reached by the random surfer.

Off-page factors (such as Page Rank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags [citation needed], headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings.

In recent years major search engines have begun to rely more heavily on off-web factors such as the age, sex, location, and search history of people conducting searches in order to further refine results.

The three leading search engines, Google, Yahoo and Microsoft's Live Search, do not disclose the algorithms they use to rank pages. Hence we develop search engines according to all users usability. The Search engine by us is very user friendly and used by all types of people.
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